Ruben Saavedra is the Multicultural Manager, Midwest Region for PepsiCo, Pepsi Beverages Company. In his current role, he is responsible for piloting and executing efforts in PBC’s business development for the Region. He oversees six Customer Development Account Managers within five geographical markets and has been successful in optimizing consumer insights and designing specific plays to improve PepsiCo’s brand relevance with consumers.

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