Product-Market Fit Part I

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A product-market fit analysis is central to the success of your business. It is of utmost importance to know whether your product is truly satisfying the need of the market in which it exists. David J. Hansen, Ph.D. is an educator with nearly two decades of experience in higher education researching and teaching at the intersections of creativity, entrepreneurship, and marketing. He has been using the lean startup methodology in teaching for over a decade, making him among the first to do so. He developed most of his teaching materials, which he has used to teach over 1000 students. He has developed numerous courses and programs for universities and non-profits. He is an advocate for supporting women of color entrepreneurs. He provides advising, workshops and more at You can find some of his courses on Udemy and Icarus.

Below are topics that will be covered in the no-cost webinar:

  1. Product-market fit – the market matters most
  2. How to properly segment and target
  3. Understanding customers’ jobs, pains and gains
  4. Finding the right problem to solve
  5. Falling in love with a problem, not an idea

This event is FREE thanks to our sponsors at City of Chicago, the Illinois Department of Commerce and Economic Opportunity (DCEO) for funding the Neighborhood Business Development Center, and Dave Hansen, Ph.D., who will be donating his knowledge and time.



Zoom Webinar Topic: Product-Market Fit Part 1

When: Thursday, May 25, 2023

Time: 6:00 PM to 7:30 PM Central Time (US and Canada)

RSVP here: Webinar Registration – Zoom