Product-Market Fit Part II

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THURSDAY, June 29, 2023         6:00 PM CENTRAL TIME (US AND CANADA)

A product-market fit analysis is central to the success of your business. It is of utmost importance to know whether your product is truly satisfying the need of the market in which it exists. David J. Hansen, Ph.D. is an educator with nearly two decades of experience in higher education researching and teaching at the intersections of creativity, entrepreneurship, and marketing. He has been using the lean startup methodology in teaching for over a decade, making him among the first to do so. He developed most of his teaching materials, which he has used to teach over 1000 students. He has developed numerous courses and programs for universities and non-profits. He is an advocate for supporting women of color entrepreneurs. He provides advising, workshops and more at You can find some of his courses on Udemy and Icarus.

Below are topics that will be covered in the no-cost webinar:


–          Review of part 1

–          Features vs. benefits

–          Pivoting

–          Differentiation

This event is FREE thanks to our sponsors at City of Chicago, the Illinois Department of Commerce and Economic Opportunity (DCEO) for funding the Neighborhood Business Development Center, and Dave Hansen, Ph.D., who will be donating his knowledge and time.



Zoom Webinar Topic: Product-Market Fit Part II

When: Thursday, June 29, 2023

Time: 6:00 PM to 7:30 PM Central Time (US and Canada)

RSVP here: Webinar Registration – Zoom