Customer Development and Lean Startup

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Lean Startup is a methodology that is contrary to long-held principles and ideas about how entrepreneurs should approach launching a new business. David J. Hansen, Ph.D. is an educator with nearly two decades of experience in higher education researching and teaching at the intersections of creativity, entrepreneurship, and marketing. He has been using the lean startup methodology in teaching for over a decade, making him among the first to do so. He developed most of his teaching materials, which he has used to teach over 1000 students. He has developed numerous courses and programs for universities and non-profits. He is an advocate for supporting women of color entrepreneurs. He provides advising, workshops and more at You can find some of his courses on Udemy and Icarus.

Below are topics that will be covered in the no-cost webinar:

  1. What is lean startup/customer development and why should you use it?

  2. How to do customer discovery

  3. The build-test-learn-cycle

  4. Rethinking “failure”

This event is FREE thanks to our sponsors at City of Chicago and the Illinois Department of Commerce and Economic Opportunity (DCEO) for funding the Neighborhood Business Development Center.



Zoom Webinar Topic: Customer Deveopment and Lean Startup

When: Thursday, April 27, 2023

Time: 6:00 PM to 7:30 PM Central Time (US and Canada)

RSVP here: Webinar Registration – Zoom