In 2013 Peter Vale joined Dos Santos, a Sony Music-endorsed project for which he also oversees finances, banking, acquisition, merchandise sales, and marketing. In addition to his natural business savvy, Pete’s affable personality made him a good fit for ESDC’s community outreach coordinator position when he joined the organization in 2022, since he serves as a liaison between local business owners and ESDC, while assisting the Community Outreach Director in providing them with information regarding the programs and technical assistance the organization has to offer.